Whataburger
When it comes to chain restaurants with a brand as standout as Whataburger, the customer experience begins as soon as people enter the parking lot. Landscaping and ground maintenance directly impact how the customers perceive the brand and whether they feel welcomed. Willis helped Whataburger achieve this through a total landscape overhaul for 15 regional locations.
Services Provided
- Mowing, weed control, and turf health across 15 locations
- Fertilization and sprinkler management
- Snow and ice management
- Mulch installations
- Seasonal color installations
- Regional expansion support
- Branded Christmas lighting display
- Complete landscape overhauls (including mature plantings)
About Whataburger
Since 1950, Whataburger has built a reputation around quality, consistency, and customer experience. Across its Oklahoma locations, landscape appearance and property maintenance play an important role in creating the welcoming first impression customers expect from the brand.
The Situation Before Willis
Over two years, Whataburger cycled through several different landscapers, always going with the cheapest option. In that time, they learned that their landscaping needs were greater than what they were budgeting for. Their stores’ landscape looked neglected and inconsistent. A restaurant that’s supposed to feel welcoming appeared as if it didn’t care about the details. They were ready to make a change and invest in a professionally managed service.
Our Solution
When Whataburger’s team saw our work, they immediately imagined better for their stores. They decided to flip their approach: strategically increase investment in areas that were the most visible, demand reliability, and expect consistency across every one of their OKC locations. We worked up a plan that would work financially and deliver the results they desired. We took on all 15 stores and did a complete overhaul of their 20-year-old landscapes, complete with branded flower installations. The team at Whataburger experienced firsthand that investing in landscape maintenance is a key part of how customers see your brand.
The Biggest Wins
- Unified brand appearance across all 15 locations
- Complete landscape overhauls where needed
- Color installations that reinforce look and feel of the brand
What’s Next
As Whataburger continues growing throughout the region, we’ll continue helping each location deliver the same welcoming first impression customers expect. Through ongoing maintenance, seasonal color, and proactive landscape management, our focus remains on protecting the brand’s appearance and keeping every property looking its best year-round.